The short version
We answer the phone for UK businesses. To do that we handle some personal data: yours if you’re a client, an enquirer or a website visitor, and your callers’ if we answer on your behalf. We use it to run the service — answering calls, booking appointments, sending confirmations. We don’t sell it. You can ask us what we hold about you, ask us to correct it, or ask us to delete it, at any time.
1. Who we are
We Answer Every Call is a trading name of We Action Every Thing Ltd, a company registered in England & Wales with its registered office at 128 City Road, London EC1V 2NX. When this policy says “we”, “us” or “our”, that’s who it means.
We wear two hats under UK data protection law:
- Controller — for data about our own clients, prospective clients and website visitors. We decide how and why that data is used.
- Processor — for data about people who call a client’s business. Those callers are the client’s customers, and we handle their details on the client’s instructions. More on this in section 4.
2. What we collect
- Contact details you give us — your name, business name, phone number and email address when you enquire, try the demo, start a trial or sign up.
- Caller details — when our receptionists answer calls on a client’s behalf, we capture what the caller tells us: typically their name, phone number, the reason for calling, and any appointment details needed to make the booking.
- Website analytics — how visitors use our site, such as pages viewed, approximate location and device type.
- Demo-call audio — the live demo on our website processes your microphone audio in your browser so you can hear the service answer. You choose whether to start it.
3. Why we use it, and on what legal basis
We use personal data to:
- deliver the answering service — answering calls, taking messages and passing them to the right business;
- book appointments and send confirmations and reminders by SMS and email;
- respond to enquiries, run trials and manage client accounts and billing;
- improve the service and keep it secure.
Our lawful bases under UK GDPR are: contract (we need the data to provide the service you’ve asked for), legitimate interests (improving and securing the service, in ways you’d reasonably expect), and consent (for marketing messages — you can withdraw it at any time and we’ll stop).
4. How we handle calls
Calls we answer may be recorded and transcribed. We do this so we can produce accurate messages, summaries and bookings for the client business whose calls we’re answering — it’s how the service works, not an extra.
If you call a business whose phones we answer, you are that business’s customer. The business is the controller of your details; we process them on its behalf and pass them to it. If you have questions about how a particular business uses your data, contact that business first — though you’re always welcome to contact us too, and we’ll help.
5. Who we share it with
We use a small number of service providers (subprocessors) to run the service — for example telephony, SMS and calendar platforms. They only receive what they need to do their job, and they’re bound by contract to protect it. We may also disclose data where the law requires it.
We never sell personal data. Not to advertisers, not to data brokers, not to anyone.
6. How long we keep it
We keep personal data for as long as we need it to provide the service, and for any period the law requires (for example, billing records). Call records handled for a client are kept according to that client’s instructions. If you ask us to delete your data, we will — unless a legal obligation means we have to keep a specific record, in which case we’ll tell you.
7. Your rights
Under UK GDPR you can ask us to:
- access the personal data we hold about you;
- correct anything that’s wrong;
- delete your data;
- give you a copy in a portable format;
- restrict or object to certain uses, and withdraw consent where consent is the basis.
If you’re not happy with how we’ve handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk. We’d appreciate the chance to put it right first.
8. Cookies and website tools
Our website uses essential cookies (needed for the site to work) and analytics cookies (to understand how the site is used so we can improve it). The site also includes an embedded chat and demo widget, which may set its own cookies to function. You can control cookies through your browser settings; blocking essential ones may stop parts of the site working.
9. Contact us and changes to this policy
For privacy questions or to exercise any of your rights, call us on +44 7414 142721 or contact us via this website — we’ll respond within one month, as the law requires.
If we change this policy, we’ll post the new version here with a new “last updated” date. If a change is significant, we’ll tell our clients directly.